Lining them up…
Masala Gossip and Muso From Japan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Muso From Japan doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Masala Gossip is, Muso From Japan is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Masala Gossip · Muso From Japan
10 products in the catalog·28 products in the catalog
spans 1 category · 3 subcategories·spans 11 categories · 17 subcategories
~0% average share on the shelves it competes on·~3% average share on the shelves it competes on