Matiz vs Fishwife · Bay Area shelf head-to-head
Matiz and Fishwife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocers
Matiz
Fishwife
60
brand power
54
28
products
28
7
categories
3
15
subcategories
6
17
grocers
15
$14.88
price per oz
$3.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Matiz▭ Fishwife
Distribution · 30% of score71·63
carried in 17 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fishwife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Matiz · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Matiz · Fishwife
