Maya Kaimal vs Brooklyn Delhi · Bay Area shelf head-to-head
Maya Kaimal and Brooklyn Delhi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maya Kaimal carries more Brand PowerMaya Kaimal is in more Bay Area grocersMaya Kaimal fields the deeper lineupBrooklyn Delhi sits further up the premium end
Maya Kaimal
Brooklyn Delhi
57
brand power
41
31
products
12
5
categories
4
7
subcategories
7
16
grocers
8
52.9¢
price per oz
95.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maya Kaimal▭ Brooklyn Delhi
Distribution · 30% of score67·33
B
carried in 16 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maya Kaimal
only Brooklyn Delhi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maya Kaimal · Brooklyn Delhi
