Maya Kaimal vs Red Boat Fish Sauce · Bay Area shelf head-to-head
Maya Kaimal and Red Boat Fish Sauce, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maya Kaimal carries more Brand PowerMaya Kaimal fields the deeper lineupRed Boat Fish Sauce sits further up the premium end
Maya Kaimal
Red Boat Fish Sauce
57
brand power
33
31
products
5
5
categories
2
7
subcategories
3
16
grocers
16
$6.68
avg price
$10.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maya Kaimal▭ Red Boat Fish Sauce
Distribution · 30% of score67·67
R
carried in 16 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maya Kaimal
only Red Boat Fish Sauce
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maya Kaimal · Red Boat Fish Sauce
