Maya Kaimal vs Sukhi's Indian · Bay Area shelf head-to-head
Maya Kaimal and Sukhi's Indian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maya Kaimal carries more Brand PowerSukhi's Indian is in more Bay Area grocersSukhi's Indian sits further up the premium end
Maya Kaimal
Sukhi's Indian
57
brand power
49
31
products
33
5
categories
5
7
subcategories
8
16
grocers
17
52.9¢
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maya Kaimal▭ Sukhi's Indian
Distribution · 30% of score67·71
carried in 16 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces14 vs 3 SKUs
1% of shelf
only Maya Kaimal
only Sukhi's Indian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maya Kaimal · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maya Kaimal · Sukhi's Indian
