Mcevoy Ranch vs Star · Bay Area shelf head-to-head
Mcevoy Ranch and Star, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Star carries more Brand PowerStar is in more Bay Area grocersMcevoy Ranch fields the deeper lineupMcevoy Ranch sits further up the premium end
Mcevoy Ranch
Star
38
brand power
43
23
products
20
6
categories
6
2
grocers
11
$1.84
price per oz
95.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcevoy Ranch▭ Star
Distribution · 30% of score8·46
S
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Star
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcevoy Ranch · Star
