Mcevoy vs Katz · Bay Area shelf head-to-head
Mcevoy and Katz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Katz carries more Brand PowerKatz is in more Bay Area grocersKatz fields the deeper lineupMcevoy sits further up the premium end
Mcevoy
Katz
10
brand power
50
2
products
24
1
categories
9
2
subcategories
13
1
grocers
8
$17.79
avg price
$11.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcevoy▭ Katz
Distribution · 30% of score4·33
M
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcevoy
no top category Katz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mcevoy · 0
no exclusive doors — everywhere Mcevoy is, Katz is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcevoy · Katz