Meiji vs Simple Mills · Bay Area shelf head-to-head
Meiji and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineupSimple Mills sits further up the premium end
Meiji
Simple Mills
35
brand power
71
13
products
75
2
categories
13
9
grocers
22
$1.04
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Meiji▭ Simple Mills
Distribution · 30% of score38·92
carried in 9 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookies11 vs 16 SKUs
1% of shelf
only Meiji
no top category Simple Mills doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Meiji · 1
only Simple Mills · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Meiji · Simple Mills
