Mezzetta vs Tuttocalabria · Bay Area shelf head-to-head
Mezzetta and Tuttocalabria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineupTuttocalabria sits further up the premium end
Mezzetta
Tuttocalabria
68
brand power
52
65
products
18
9
categories
7
16
subcategories
10
20
grocers
13
68.9¢
price per oz
$1.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mezzetta▭ Tuttocalabria
Distribution · 30% of score83·54
T
carried in 20 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Olives19 vs 1 SKUs
only Tuttocalabria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mezzetta · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mezzetta · Tuttocalabria
