Mimi Cheng's vs Kevin's Natural Foods · Bay Area shelf head-to-head
Mimi Cheng's and Kevin's Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineupMimi Cheng's sits further up the premium end
Mimi Cheng's
Kevin's Natural Foods
10
brand power
59
1
products
51
1
categories
11
1
subcategories
19
3
grocers
13
$1.74
price per oz
80.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mimi Cheng's▭ Kevin's Natural Foods
Distribution · 30% of score13·54
M
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mimi Cheng's
no top category Kevin's Natural Foods doesn’t also play in.
only Kevin's Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mimi Cheng's · 2
only Kevin's Natural Foods · 12
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mimi Cheng's · Kevin's Natural Foods