Miss Jones Baking Co. vs Otto's Naturals · Bay Area shelf head-to-head
Miss Jones Baking Co. and Otto's Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miss Jones Baking Co. carries more Brand PowerMiss Jones Baking Co. is in more Bay Area grocersMiss Jones Baking Co. fields the deeper lineup
Miss Jones Baking Co.
Otto's Naturals
58
brand power
26
28
products
6
6
categories
3
6
subcategories
4
16
grocers
5
73.3¢
price per oz
92.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miss Jones Baking Co.▭ Otto's Naturals
Distribution · 30% of score67·21
carried in 16 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies5 vs 2 SKUs
2% of shelf
only Miss Jones Baking Co.
only Otto's Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Miss Jones Baking Co. · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miss Jones Baking Co. · Otto's Naturals
