Mitoku vs Eden Foods · Bay Area shelf head-to-head
Mitoku and Eden Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eden Foods carries more Brand PowerEden Foods is in more Bay Area grocersEden Foods fields the deeper lineup
Mitoku
Eden Foods
34
brand power
62
13
products
78
6
categories
32
1
grocers
15
$6.04
price per oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mitoku▭ Eden Foods
Distribution · 30% of score4·63
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces2 vs 5 SKUs
<1% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mitoku · 0
no exclusive doors — everywhere Mitoku is, Eden Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mitoku · Eden Foods
