Mollie Stone's vs Safeway · Bay Area shelf head-to-head
Mollie Stone's and Safeway, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerMollie Stone's is in more Bay Area grocersMollie Stone's fields the deeper lineup
Mollie Stone's
Safeway
52
brand power
17
114
products
4
31
categories
3
5
grocers
1
$11.56
avg price
$5.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mollie Stone's▭ Safeway
Distribution · 30% of score21·4
S
carried in 5 of 24 Bay Area grocers·exclusive to Safeway
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mollie Stone's · 5
only Safeway · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mollie Stone's · Safeway
