More Than Fair vs Roland Foods · Bay Area shelf head-to-head
More Than Fair and Roland Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roland Foods carries more Brand PowerRoland Foods is in more Bay Area grocersRoland Foods fields the deeper lineupMore Than Fair sits further up the premium end
More Than Fair
Roland Foods
7
brand power
51
2
products
56
2
categories
19
2
subcategories
32
3
grocers
11
$5.49
avg price
$6.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ More Than Fair▭ Roland Foods
Distribution · 30% of score13·46
M
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only More Than Fair
no top category Roland Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only More Than Fair · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: More Than Fair · Roland Foods