Mori-Nu vs Hodo · Bay Area shelf head-to-head
Mori-Nu and Hodo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hodo carries more Brand PowerHodo is in more Bay Area grocersHodo fields the deeper lineup
Mori-Nu
Hodo
15
brand power
57
2
products
19
2
categories
6
2
subcategories
7
2
grocers
17
$2.99
avg price
$8.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mori-Nu▭ Hodo
Distribution · 30% of score8·71
M
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mori-Nu
no top category Hodo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mori-Nu · Hodo