Morton & Bassett Spices vs New York Shuk · Bay Area shelf head-to-head
Morton & Bassett Spices and New York Shuk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morton & Bassett Spices carries more Brand PowerMorton & Bassett Spices is in more Bay Area grocersMorton & Bassett Spices fields the deeper lineup
Morton & Bassett Spices
New York Shuk
67
brand power
36
226
products
28
11
categories
3
58
subcategories
4
15
grocers
3
$24.37
price per oz
$4.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morton & Bassett Spices▭ New York Shuk
Distribution · 30% of score63·13
N
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morton & Bassett Spices
only New York Shuk
no top category Morton & Bassett Spices doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morton & Bassett Spices · New York Shuk
