Morton & Bassett Spices vs The Spice House · Bay Area shelf head-to-head
Morton & Bassett Spices and The Spice House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morton & Bassett Spices carries more Brand PowerMorton & Bassett Spices is in more Bay Area grocersMorton & Bassett Spices fields the deeper lineupThe Spice House sits further up the premium end
Morton & Bassett Spices
The Spice House
67
brand power
22
226
products
6
11
categories
3
58
subcategories
3
15
grocers
2
$24.37
price per oz
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morton & Bassett Spices▭ The Spice House
Distribution · 30% of score63·8
T
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morton & Bassett Spices
only The Spice House
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morton & Bassett Spices · The Spice House
