Mott's vs Santa Cruz Organic · Bay Area shelf head-to-head
Mott's and Santa Cruz Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Cruz Organic carries more Brand PowerSanta Cruz Organic is in more Bay Area grocersSanta Cruz Organic fields the deeper lineup
Mott's
Santa Cruz Organic
44
brand power
60
22
products
41
4
categories
8
6
subcategories
13
11
grocers
19
33.4¢
price per fl oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mott's▭ Santa Cruz Organic
Distribution · 30% of score46·79
carried in 11 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Juice9 vs 23 SKUs
1% of shelf
only Mott's
only Santa Cruz Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Santa Cruz Organic · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mott's · Santa Cruz Organic
