Muscle Mac vs Daiya · Bay Area shelf head-to-head
Muscle Mac and Daiya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daiya carries more Brand PowerDaiya is in more Bay Area grocersDaiya fields the deeper lineup
Muscle Mac
Daiya
9
brand power
53
2
products
35
1
categories
7
1
subcategories
9
1
grocers
12
$3.50
avg price
$7.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muscle Mac▭ Daiya
Distribution · 30% of score4·50
M
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Muscle Mac
no top category Daiya doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Muscle Mac · 0
no exclusive doors — everywhere Muscle Mac is, Daiya is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muscle Mac · Daiya
