Muso From Japan vs O'food · Bay Area shelf head-to-head
Muso From Japan and O'food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muso From Japan carries more Brand PowerMuso From Japan is in more Bay Area grocersMuso From Japan fields the deeper lineupMuso From Japan sits further up the premium end
Muso From Japan
O'food
64
brand power
12
28
products
3
11
categories
2
17
subcategories
3
19
grocers
6
$13.78
price per oz
86.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muso From Japan▭ O'food
Distribution · 30% of score79·25
M
O
carried in 19 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score90·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments6 vs 1 SKUs
M
<1% of shelf
only Muso From Japan
only O'food
no top category Muso From Japan doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muso From Japan · O'food