Muso From Japan vs South River Miso · Bay Area shelf head-to-head
Muso From Japan and South River Miso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muso From Japan carries more Brand PowerMuso From Japan is in more Bay Area grocersMuso From Japan fields the deeper lineup
Muso From Japan
South River Miso
64
brand power
20
28
products
6
11
categories
3
17
subcategories
3
19
grocers
2
$13.78
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muso From Japan▭ South River Miso
Distribution · 30% of score79·8
M
S
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score90·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Muso From Japan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muso From Japan · South River Miso
