Mychelle vs Wild Carrot Herbals · Bay Area shelf head-to-head
Mychelle and Wild Carrot Herbals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Carrot Herbals carries more Brand PowerMychelle is in more Bay Area grocersWild Carrot Herbals fields the deeper lineupWild Carrot Herbals sits further up the premium end
Mychelle
Wild Carrot Herbals
27
brand power
46
9
products
29
2
categories
7
5
subcategories
12
2
grocers
1
$14.80
price per fl oz
$13.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mychelle▭ Wild Carrot Herbals
Distribution · 30% of score8·4
M
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mychelle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mychelle · 1
only Wild Carrot Herbals · 0
no exclusive doors — everywhere Wild Carrot Herbals is, Mychelle is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mychelle · Wild Carrot Herbals
