Naked & Saucy vs Stonewall Kitchen · Bay Area shelf head-to-head
Naked & Saucy and Stonewall Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stonewall Kitchen carries more Brand PowerStonewall Kitchen is in more Bay Area grocersStonewall Kitchen fields the deeper lineup
Naked & Saucy
Stonewall Kitchen
13
brand power
53
3
products
178
2
categories
25
3
subcategories
42
2
grocers
6
$7.45
avg price
$11.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Naked & Saucy▭ Stonewall Kitchen
Distribution · 30% of score8·25
N
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Naked & Saucy
no top category Stonewall Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Naked & Saucy · 2
only Stonewall Kitchen · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Naked & Saucy · Stonewall Kitchen
