Namaste Foods vs Betty Crocker · Bay Area shelf head-to-head
Namaste Foods and Betty Crocker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerBetty Crocker is in more Bay Area grocersBetty Crocker fields the deeper lineup
Namaste Foods
Betty Crocker
23
brand power
66
6
products
106
5
categories
7
4
grocers
12
52.8¢
price per oz
56.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Namaste Foods▭ Betty Crocker
Distribution · 30% of score17·50
N
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Betty Crocker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Namaste Foods · 0
no exclusive doors — everywhere Namaste Foods is, Betty Crocker is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Namaste Foods · Betty Crocker
