Namaste Foods vs Krusteaz · Bay Area shelf head-to-head
Namaste Foods and Krusteaz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Krusteaz carries more Brand PowerKrusteaz is in more Bay Area grocersKrusteaz fields the deeper lineupNamaste Foods sits further up the premium end
Namaste Foods
Krusteaz
23
brand power
46
6
products
22
5
categories
6
4
grocers
11
52.8¢
price per oz
20.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Namaste Foods▭ Krusteaz
Distribution · 30% of score17·46
N
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Krusteaz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Namaste Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Namaste Foods · Krusteaz
