Nancy's vs Green Valley Creamery · Bay Area shelf head-to-head
Nancy's and Green Valley Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nancy's carries more Brand PowerNancy's is in more Bay Area grocersNancy's fields the deeper lineupGreen Valley Creamery sits further up the premium end
Nancy's
Green Valley Creamery
64
brand power
49
31
products
22
7
categories
7
9
subcategories
13
20
grocers
14
46.3¢
price per oz
53.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nancy's▭ Green Valley Creamery
Distribution · 30% of score83·58
carried in 20 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Fermented Dairy4 vs 2 SKUs
5% of shelf
only Nancy's
only Green Valley Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nancy's · Green Valley Creamery
