Nature's Way vs Nutiva · Bay Area shelf head-to-head
Nature's Way and Nutiva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutiva is in more Bay Area grocersNutiva fields the deeper lineup
Nature's Way
Nutiva
40
brand power
39
6
products
16
3
categories
5
4
subcategories
9
3
grocers
11
$4.84
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Way▭ Nutiva
Distribution · 30% of score13·46
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nature's Way · 0
no exclusive doors — everywhere Nature's Way is, Nutiva is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Way · Nutiva
