Neutrogena vs Andalou Naturals · Bay Area shelf head-to-head
Neutrogena and Andalou Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Andalou Naturals carries more Brand PowerAndalou Naturals fields the deeper lineup
Neutrogena
Andalou Naturals
39
brand power
46
9
products
52
5
categories
5
6
subcategories
14
3
grocers
3
52.6¢
price per item
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Neutrogena▭ Andalou Naturals
Distribution · 30% of score13·13
N
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care2 vs 10 SKUs
N
<1% of shelf
only Neutrogena
only Andalou Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Neutrogena · 2
only Andalou Naturals · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Neutrogena · Andalou Naturals
