New Barn Organics vs Califia Farms · Bay Area shelf head-to-head
New Barn Organics and Califia Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineupNew Barn Organics sits further up the premium end
New Barn Organics
Califia Farms
22
brand power
69
4
products
61
1
categories
11
1
subcategories
12
7
grocers
19
23.2¢
price per fl oz
19.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New Barn Organics▭ Califia Farms
Distribution · 30% of score29·79
N
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New Barn Organics
no top category Califia Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only New Barn Organics · 1
only Califia Farms · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Barn Organics · Califia Farms
