New York Shuk vs Morton & Bassett Spices · Bay Area shelf head-to-head
New York Shuk and Morton & Bassett Spices, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morton & Bassett Spices carries more Brand PowerMorton & Bassett Spices is in more Bay Area grocersMorton & Bassett Spices fields the deeper lineup
New York Shuk
Morton & Bassett Spices
36
brand power
67
28
products
226
3
categories
11
4
subcategories
58
3
grocers
15
$4.85
price per oz
$24.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New York Shuk▭ Morton & Bassett Spices
Distribution · 30% of score13·63
N
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New York Shuk
no top category Morton & Bassett Spices doesn’t also play in.
only Morton & Bassett Spices
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only New York Shuk · 1
only Morton & Bassett Spices · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New York Shuk · Morton & Bassett Spices
