Nielsen-massey vs Simply Organic · Bay Area shelf head-to-head
Nielsen-massey and Simply Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupNielsen-massey sits further up the premium end
Nielsen-massey
Simply Organic
49
brand power
68
17
products
109
5
categories
10
5
subcategories
43
13
grocers
18
$7.15
price per fl oz
$6.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nielsen-massey▭ Simply Organic
Distribution · 30% of score54·75
N
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nielsen-massey
only Simply Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nielsen-massey · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nielsen-massey · Simply Organic
