Niman Ranch vs The Sausage Project · Bay Area shelf head-to-head
Niman Ranch and The Sausage Project, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersNiman Ranch fields the deeper lineupThe Sausage Project sits further up the premium end
Niman Ranch
The Sausage Project
63
brand power
9
58
products
2
11
categories
1
30
subcategories
2
17
grocers
1
$11.35
avg price
$12.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Niman Ranch▭ The Sausage Project
Distribution · 30% of score71·4
T
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Niman Ranch
only The Sausage Project
no top category Niman Ranch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Niman Ranch · The Sausage Project
