North Coast Organic vs Santa Cruz Organic · Bay Area shelf head-to-head
North Coast Organic and Santa Cruz Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Santa Cruz Organic carries more Brand PowerSanta Cruz Organic is in more Bay Area grocersSanta Cruz Organic fields the deeper lineupNorth Coast Organic sits further up the premium end
North Coast Organic
Santa Cruz Organic
50
brand power
60
20
products
41
2
categories
8
2
subcategories
13
17
grocers
19
23.1¢
price per fl oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ North Coast Organic▭ Santa Cruz Organic
Distribution · 30% of score71·79
carried in 17 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Juice10 vs 23 SKUs
1% of shelf
only North Coast Organic
no top category Santa Cruz Organic doesn’t also play in.
only Santa Cruz Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: North Coast Organic · Santa Cruz Organic
