Nutpods vs Silk · Bay Area shelf head-to-head
Nutpods and Silk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silk carries more Brand PowerSilk is in more Bay Area grocersSilk fields the deeper lineupNutpods sits further up the premium end
Nutpods
Silk
50
brand power
67
29
products
47
2
categories
7
2
subcategories
8
14
grocers
18
35.4¢
price per fl oz
13.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutpods▭ Silk
Distribution · 30% of score58·75
carried in 14 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutpods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutpods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutpods · Silk
