Nutribiotic vs Desert Essence · Bay Area shelf head-to-head
Nutribiotic and Desert Essence, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Desert Essence carries more Brand PowerDesert Essence is in more Bay Area grocersDesert Essence fields the deeper lineup
Nutribiotic
Desert Essence
40
brand power
50
15
products
44
5
categories
7
7
subcategories
15
2
grocers
4
$3.58
price per fl oz
$1.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutribiotic▭ Desert Essence
Distribution · 30% of score8·17
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutribiotic
only Desert Essence
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutribiotic · 0
no exclusive doors — everywhere Nutribiotic is, Desert Essence is too.
only Desert Essence · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutribiotic · Desert Essence
