Nutribiotic vs Dove · Bay Area shelf head-to-head
Nutribiotic and Dove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove carries more Brand PowerDove is in more Bay Area grocersDove fields the deeper lineup
Nutribiotic
Dove
40
brand power
45
15
products
25
5
categories
6
7
subcategories
7
2
grocers
11
$3.58
price per fl oz
79.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutribiotic▭ Dove
Distribution · 30% of score8·46
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care7 vs 8 SKUs
1% of shelf
only Dove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutribiotic · Dove
