O Olive Oil & Vinegar vs Giuliano · Bay Area shelf head-to-head
O Olive Oil & Vinegar and Giuliano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerO Olive Oil & Vinegar is in more Bay Area grocersO Olive Oil & Vinegar fields the deeper lineupO Olive Oil & Vinegar sits further up the premium end
O Olive Oil & Vinegar
Giuliano
47
brand power
56
25
products
22
4
categories
9
8
subcategories
11
15
grocers
14
$1.21
price per fl oz
95.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ O Olive Oil & Vinegar▭ Giuliano
Distribution · 30% of score63·58
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oils11 vs 9 SKUs
1% of shelf
only O Olive Oil & Vinegar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only O Olive Oil & Vinegar · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: O Olive Oil & Vinegar · Giuliano
