O Olive Oil & Vinegar vs Star · Bay Area shelf head-to-head
O Olive Oil & Vinegar and Star, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
O Olive Oil & Vinegar is in more Bay Area grocersO Olive Oil & Vinegar fields the deeper lineupO Olive Oil & Vinegar sits further up the premium end
O Olive Oil & Vinegar
Star
47
brand power
43
25
products
20
4
categories
6
15
grocers
11
$1.21
price per fl oz
68.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ O Olive Oil & Vinegar▭ Star
Distribution · 30% of score63·46
S
carried in 15 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only O Olive Oil & Vinegar
only Star
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only O Olive Oil & Vinegar · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: O Olive Oil & Vinegar · Star
