Oatly vs So Delicious · Bay Area shelf head-to-head
Oatly and So Delicious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Delicious carries more Brand PowerSo Delicious fields the deeper lineupSo Delicious sits further up the premium end
Oatly
So Delicious
60
brand power
67
29
products
54
4
categories
7
4
subcategories
9
20
grocers
20
24.4¢
price per fl oz
46.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oatly▭ So Delicious
Distribution · 30% of score83·83
carried in 20 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Ice Cream9 vs 25 SKUs
1% of shelf
only Oatly
only So Delicious
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oatly · So Delicious
