Ohsawa vs San-j · Bay Area shelf head-to-head
Ohsawa and San-j, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San-j carries more Brand PowerSan-j is in more Bay Area grocersSan-j fields the deeper lineupOhsawa sits further up the premium end
Ohsawa
San-j
40
brand power
46
15
products
19
8
categories
3
7
grocers
18
$1.92
price per fl oz
70.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ohsawa▭ San-j
Distribution · 30% of score29·75
O
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only San-j
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ohsawa · 0
no exclusive doors — everywhere Ohsawa is, San-j is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ohsawa · San-j
