Orca Bay vs Simply Balanced · Bay Area shelf head-to-head
Orca Bay and Simply Balanced, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Balanced carries more Brand PowerOrca Bay is in more Bay Area grocersSimply Balanced fields the deeper lineup
Orca Bay
Simply Balanced
20
brand power
28
8
products
11
1
categories
4
5
subcategories
8
5
grocers
1
$14.21
avg price
$11.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orca Bay▭ Simply Balanced
Distribution · 30% of score21·4
S
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orca Bay
no top category Simply Balanced doesn’t also play in.
only Simply Balanced
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Orca Bay · 5
only Simply Balanced · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orca Bay · Simply Balanced