Oreo vs Toll House · Bay Area shelf head-to-head
Oreo and Toll House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oreo is in more Bay Area grocersOreo fields the deeper lineup
Oreo
Toll House
53
brand power
56
74
products
24
4
categories
5
7
subcategories
6
14
grocers
12
55.0¢
price per oz
58.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oreo▭ Toll House
Distribution · 30% of score58·50
T
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Toll House
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oreo · Toll House
