Organic Prairie vs Niman Ranch · Bay Area shelf head-to-head
Organic Prairie and Niman Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersNiman Ranch fields the deeper lineup
Organic Prairie
Niman Ranch
0
brand power
63
3
products
58
1
categories
11
2
subcategories
30
2
grocers
17
$13.56
avg price
$11.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Prairie▭ Niman Ranch
Distribution · 30% of score8·71
O
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Prairie
no top category Niman Ranch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Organic Prairie · 0
no exclusive doors — everywhere Organic Prairie is, Niman Ranch is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Prairie · Niman Ranch