Organic Valley® vs Snowdonia Cheese Company · Bay Area shelf head-to-head
Organic Valley® and Snowdonia Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineupSnowdonia Cheese Company sits further up the premium end
Organic Valley®
Snowdonia Cheese Company
69
brand power
16
103
products
3
15
categories
2
30
subcategories
2
19
grocers
4
$1.13
price per oz
$2.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Valley®▭ Snowdonia Cheese Company
Distribution · 30% of score79·17
S
carried in 19 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Valley®
only Snowdonia Cheese Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Valley® · Snowdonia Cheese Company