Overjoyed vs Sweetie Pies · Bay Area shelf head-to-head
Overjoyed and Sweetie Pies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Overjoyed carries more Brand PowerOverjoyed is in more Bay Area grocersOverjoyed fields the deeper lineupSweetie Pies sits further up the premium end
Overjoyed
Sweetie Pies
46
brand power
12
41
products
2
13
categories
2
2
grocers
1
$8.58
avg price
$6.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Overjoyed▭ Sweetie Pies
Distribution · 30% of score8·4
O
S
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score97·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweetie Pies
no top category Overjoyed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Overjoyed · 2
only Sweetie Pies · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Overjoyed · Sweetie Pies