Pam vs Cadia · Bay Area shelf head-to-head
Pam and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerPam is in more Bay Area grocersCadia fields the deeper lineupPam sits further up the premium end
Pam
Cadia
25
brand power
57
6
products
194
1
categories
54
11
grocers
10
$1.71
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pam▭ Cadia
Distribution · 30% of score46·42
P
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pam
no top category Cadia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pam · Cadia