Pamela's vs Teddy Grahams · Bay Area shelf head-to-head
Pamela's and Teddy Grahams, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pamela's carries more Brand PowerPamela's is in more Bay Area grocersPamela's fields the deeper lineup
Pamela's
Teddy Grahams
51
brand power
13
23
products
3
8
categories
2
9
subcategories
2
15
grocers
4
$9.29
avg price
$6.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pamela's▭ Teddy Grahams
Distribution · 30% of score63·17
T
carried in 15 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Teddy Grahams
no top category Pamela's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pamela's · Teddy Grahams