Parmalat vs Clover Sonoma · Bay Area shelf head-to-head
Parmalat and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineup
Parmalat
Clover Sonoma
9
brand power
68
2
products
114
1
categories
12
1
subcategories
23
1
grocers
18
$5.59
avg price
$6.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Parmalat▭ Clover Sonoma
Distribution · 30% of score4·75
P
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Parmalat
no top category Clover Sonoma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Parmalat · 0
no exclusive doors — everywhere Parmalat is, Clover Sonoma is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Parmalat · Clover Sonoma