Pasta Roni vs Daiya · Bay Area shelf head-to-head
Pasta Roni and Daiya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daiya carries more Brand PowerDaiya is in more Bay Area grocersDaiya fields the deeper lineup
Pasta Roni
Daiya
9
brand power
53
4
products
35
1
categories
7
1
subcategories
9
3
grocers
12
$3.19
avg price
$7.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pasta Roni▭ Daiya
Distribution · 30% of score13·50
P
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pasta Roni
no top category Daiya doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pasta Roni · 0
no exclusive doors — everywhere Pasta Roni is, Daiya is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pasta Roni · Daiya