Pastificio La Rosa vs Banza · Bay Area shelf head-to-head
Pastificio La Rosa and Banza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Banza carries more Brand PowerBanza is in more Bay Area grocersBanza fields the deeper lineup
Pastificio La Rosa
Banza
16
brand power
51
4
products
23
2
categories
4
3
subcategories
9
4
grocers
14
70.4¢
price per oz
69.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pastificio La Rosa▭ Banza
Distribution · 30% of score17·58
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pasta3 vs 11 SKUs
<1% of shelf
only Pastificio La Rosa
no top category Banza doesn’t also play in.
only Banza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pastificio La Rosa · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pastificio La Rosa · Banza
